How I Build my SAAS Landing Pages
This is the landing page structure which i follow to build my every saas product. If you follow these rules / guidelines i shared below you will end up with a good looking + converting landing page for your saas product.
Must Have Sections:
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Nav
- Your brand (name + logo)
- Features, Pricing, and FAQ links
- CTA button
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Hero
- Headline with a value proposition
- Description with a short explanation of how the promised value will be delivered
- CTA button
- Quick social proof – No. of users + average rating / 1 sentence testimonial
- Product visual that shows the product in action – Demo video > Gif > Screenshot
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Problem Agitation
- Status-quo solution that your product "fights"
- 3 negative consequences of sticking to the status-quo solution
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Transformation
- Alternative product visual to illustrate your product
- 3 positive benefits of switching to your product
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Social Proof
- 3-7 testimonials from satisfied customers – profile pic, role, highlighted key point
- If possible get 1-3 endorsements from opinion leaders
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Features
- 3-4 important features
- Focus on selling sub-benefits with details of how each feature delivers the promised sub-value
- Add specific visuals to illustrate every feature – Demo video > Gif > Screenshot
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About
- Share your "why" to build this product
- 2-3 paragraphs of storytelling + your profile pic
- Don’t forget to add your socials
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Pricing
- 2-3 pricing plans
- End the price at $9 or $7 ($0 if luxury)
- Each pricing plan must have 3-5 specific conditions
- Clarify if this is a subscription or a one-time payment
- Clarify your money-back guarantee
- Don't add FREE plans, instead you can give a 7 day free trial
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FAQ
- 5-7 objections that bother your audience
- Answer each one straightforwardly and concisely
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CTA
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Footer
- Copyright note
- Your Brand (name + logo)
- Important nav links – Pricing, Feature, About, FAQs etc.
- Legal Docs